Remembering clarity by breaking my hand
I broke my hand while mountain biking. Typing is really hard. That helped remind me of how important clarity and simplicity are in writing.
27 tech copywriting clichés I'm completely over
Tech businesses love to borrow certain tired phrases when they talk about themselves. Here's some of my worst offenders in 2019 so you know what not to say.
How to steal properly: An exercise for writers of all types
An exercise for copywriters, content creators, marketers, and makers who wish they could write copy like their favorite brands.
Taglines vs. slogans: What's the difference?
Knowing the difference will save you time and money, and will set you apart from the copy-less competition.